01 · Journal 2 entries

Journal

Notes from the studio: how a film gets planned, what we would cut, and what the numbers say once it runs.

We hire editors off the work, not the résumé
Sep 04, 2026 · Studio · 2 min read

We hire editors off the work, not the résumé

A CV tells you where someone has been. A thirty-second cut tells you how they see.

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Sep 04, 2026 The ad is decided before the camera comes outMost content fails as an ad because nobody thought about the ad until after the edit. We do it the other way round. Ads · 3 min read

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